GROWTH THROUGH IMPACTFUL PARTNERSHIPS
We offer a unique marketing platform with a highly attractive rights portfolio in the field of licensing and brand promotion partnerships.
ENGAGING WITH YOUTH
The longest license partnership – since 1998 – is that with EA Sports, the producer of interactive entertainment products and the world-famous FIFA game series. Future-driven and innovative formats are the hallmarks of this partnership.
AT THE CORE OF THE GAME
The league with
the highest number of goals per game is happy to rely on a world-class ball
provider. The partnership with Derbystar brings the iconic 32-panel football to
the Bundesliga and its fans.
GROWING THE NEXT GENERATION OF FANS
Topps – our partner in the field of stickers and trading cards – offers products that enable younger generations to experience the Bundesliga and play with their favourite players.
ENGAGING CAMPAIGN ACTIVATION
Using compelling content, smart approaches and the combined reach we create successful and engaging campaigns with our partners. The fan is at the core of our aspirations.