ENGAGING WITH YOUTH

The longest license partnership – since 1998 – is that with EA Sports, the producer of interactive entertainment products and the world-famous FIFA game series. Future-driven and innovative formats are the hallmarks of this partnership.

AT THE CORE OF THE GAME

The league with the highest number of goals per game is happy to rely on a world-class ball provider. The partnership with Derbystar brings the iconic 32-panel football to the Bundesliga and its fans.

GROWING THE NEXT GENERATION OF FANS

Topps – our partner in the field of stickers and trading cards – offers products that enable younger generations to experience the Bundesliga and play with their favourite players.

ENGAGING CAMPAIGN ACTIVATION

Using compelling content, smart approaches and the combined reach we create successful and engaging campaigns with our partners. The fan is at the core of our aspirations.