Bundesliga International

Bundesliga International is a full subsidiary of DFL Deutsche Fußball Liga (DFL) and is responsible for connecting and inspiring football fans across the world. Its main focus is to drive internationalisation by increasing passion for the Bundesliga with contagious ‘Football as it’s meant to be’ content using the highest technical innovation standards. Bundesliga International is marketing the audiovisual, sponsorship (partnership) rights, brand and digital licenses through a global network of 80 partners.

Management

The management team proudly represents the worldwide Bundesliga International team.

Robert Klein
Chief Executive Officer
Melanie Fitzgerald
Head of Americas
Peter Leible
Head of Global Audiovisual Rights
Arne Rees
Executive Vice President – Strategy
Peer Naubert
Head of Global Marketing
Kevin Sim
Head of Asia Pacific
Dr. Steffen Merkel
Head of Global Operations
Patrick Stüber
Head of China
Dr. Alexander Ballasch
Head of Legal & Business Affairs

What does bundesliga international do?

With the dedicated teams around the globe, combined with the expertise and knowledge of the whole DFL Group, Bundesliga International brings the Bundesliga to football fans across the planet. Working with premium partners in local markets to grow the brand, Bundesliga International shares the passion of ‘Football as it’s meant to be’ through a range of initiatives and strategies designed to bring fans closer to Germany’s top-flight league.

The Bundesliga

The Bundesliga is the premier professional association football league in Germany and the football league with the highest average stadium attendance worldwide. Established in 1963, the Bundesliga comprises 18 teams which operate on a system of promotion and relegation with the Bundesliga 2. The Bundesliga is broadcast on television in over 200 countries and is operated by the DFL Deutsche Fußball Liga.

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