Reach, connect and engage with fans worldwide through compelling initiatives.
Global league. Local player.
EXPERIENCING THE BUNDESLIGA
We boost the
popularity of the Bundesliga by giving international fans and media a
first-hand experience of the Bundesliga’s values and unique features at multi-day
football festivals worldwide.
CONNECTING WITH THE BUNDESLIGA CLUBS
The international Bundesliga Club Tours and initiatives are a chance for global fans across the globe to physically connect with their favourite Bundesliga teams in their home countries.
SPREADING THE BUNDESLIGA STORY
Thrilling interviews, unique experiences and exclusive behind the scenes content. Giving unprecedented access fuels life-long support from across the world.
ENGAGEMENT THROUGH DIGITAL STORYTELLING
Digitalisation has given the Bundesliga the opportunity to reach and engage with fans around the globe. We create unique and compelling content and we interact with the fans on their favourite platforms.
INTERNATIONAL PRESENCE IN THE MARKETS
Being on-the ground matters for the Bundesliga. That’s why we participate in and hold several international events, sharing the ‘Football as it’s meant to be’ mantra with the world.