Der Klassiker worldwide

Der Klassiker draws global audience

Saturday’s ‘Klassiker’ between FC Bayern München and Borussia Dortmund once again drew interest from around the globe with millions of fans tuning in to the Bundesliga showdown, making it one of the world’s most watched games in club football. SUMMARY…
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Arne Rees and Melanie Fitzgerald

“We speak to Bundesliga fans in their own tone and voice”

In October 2018, the Americas office of the DFL subsidiary Bundesliga International opened in New York City. Twelve months later, Arne Rees, Executive Vice President Strategy, and Melanie Fitzgerald, Head of Americas, draw conclusions of their first year in the Big…
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