The Bundesliga has officially opened its new representative office in Beijing with news that their first major activity will be a Bundesliga Legends Tour with 1990 World Cup winner Jürgen Klinsmann. SUMMARY Bundesliga International’s new Beijing office now open Plans…
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The Bundesliga has announced the launch of its platform on Jinri Toutiao on the back of news that the ‘Football As It’s Meant To Be’ hashtag was used more than 400 million times last year in China, eclipsing all other…
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The new VBL Club Championship kicks-off today, January 16, with some high-profile fixtures getting this brand-new competition off to a thrilling start. SUMMARY 21 matchday competition will see inaugural VBL Club champion crowned New channels launched for eFootball fans VBL…
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The Bundesliga has announced a comprehensive, long-term strategy aimed at increasing engagement with China to be delivered by its new representative office in Beijing, opening in March 2019. SUMMARY Bundesliga International to open Beijing office in March 2019 Long-term plan…
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